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The Cold, Hard Truth About Owning a Website

When I first started “building websites,” I thought it was just a matter of translating a company’s existing marketing materials to a format that would work on the “web.” Over the years I’ve discovered there is a lot more to it. I’ve also learned that most web designers/developers won’t bother to tell you these basic things because it might make you think twice about buying our services:

A beautiful website without written, keyword rich content is a waste of money.
A website with great content that is hard to navigate is a waste of money.
A $30,000 website is not… Continue reading →

Before You Hire a Web Consultant

Stop! Before you invest in us – or any other web design company – please read our article, “The Cold, Hard Truth About Owning a Website,” on what most web developers and design companies won’t tell you about having a website!

“The Cold, Hard Trutch About Owning a Website”

What Do We Mean By “Website Development: and “Consulting”?

At SiteBuilder Now we feel that a website is a five piece puzzle waiting to be solved and the pieces are:

	Planning Preparation Implementation Promotion Maintenance

Coburn Enterprises explains website development as a puzzle

Planning

Preparation

Implementation

Promotion

Maintenance

Before you hire us to develop your website we ask you to hire us as your consultant so that we can make sure you understand and are prepared for each piece of the puzzle. If, after meeting with us as your consultant, you decide to hire us as your web developer we will credit your consulting fees toward the proposed website development plan. We take this approach because planning is the most important part… Continue reading →

Should I Have an Online Store?

As a consultant I have discouraged more than one client from investing their time and money to open an online store. The Internet is a powerful marketing tool but opening an online store is a lot of WORK and costs money too!

When my clients ask me if they should invest in e-commerce I ask them these basic questions:

Do you have a product to sell that is unique or hard to find?

Have you looked to see how many of your competitors are offering the same product at a discount?

Do you have the time and/or staff to… Continue reading →

Understanding Search Engine Optimization (SEO)

You get emails about it, you read about it on chat boards and forums, you know it’s what makes your site “successful” but what does it really mean?

Search Engine Optimization is the art of taking your site’s content and making sure it mathematically reflects the value it offers to your target market. There are companies making huge profits by promising you THEY can get you the best results. There are hundreds, if not thousands, of websites that talk about it. But the bottom line is this:

You have a website and you want your website to be seen by… Continue reading →